How to stop users from uninstalling your apps

How to stop users from uninstalling your apps I came across an article recently that tried to tackle the increasing trend of people uninstalling apps that they don’t use on a daily basis. The article lists some relevant and valid challenges that we face when trying to get users to retain our mobile apps. Essentially: … Continued

Twitter vs Facebook vs Adwords

For a small business, the choice of online advertising can seem quite daunting. Should I do all of them? Only a few? How much money should I put into it? These questions become even more important when you’re a start-up or small company with a very limited budget for Marketing. Having sampled all of them, … Continued

Why do you need an app

In a world where even your local pizza shop or bakery has an app and almost 90% of downloaded apps are only used once, more and more we’re beginning to question the need for everybody to have an app. People are starting to experience so called “app fatigue.” And when you think about it, very … Continued

IdeaPress at DevTO!

Hi again! Another update about the going ons at Idea Notion. To help spread the word about IdeaPress, we’ve been giving presentations for local groups about the service and how it can help them reach the mobile market. After presentations at Wordcamp Toronto and mobilestartupsTO, we set our sights on showing IdeaPress at DevTO It … Continued