How to stop users from uninstalling your apps
I came across an article recently that tried to tackle the increasing trend of people uninstalling apps that they don’t use on a daily basis. The article lists some relevant and valid challenges that we face when trying to get users to retain our mobile apps. Essentially:
- Forced Social logins: No consumer likes these, and I don’t think that they ever have. On paper they seem excellent in that a user can login to your service without needing to create a whole new account. The problems unfortunately is this service has been plagued with a lack of trust. When ever a user is hit with a social login request they are often paralyzed with the fear that the app will be able to then control their Facebook account. They then back away from the login screen and the app has lost a potential user. The case of social logins is unfortunately one of misinformation and lost opportunities.
- Posted by Bryan Xu
- On January 17, 2014
- 1 Comments